The Kentucky Lottery was one of my clients while at The Buntin Group where I was responsible for creating daily social and digital content. This content ranged from static, motion graphic, and video work for paid and organic campaigns. While at The Buntin Group, I had a part in helping the the Kentucky Lottery account see a 26% growth in audience size, a 181% increase in reactions, and a 221% increase in social shares.
iLottery Player Initiative GIF
The Kentucky Lottery is one of the few state lotteries that provide online games where users can play with real money. They were looking for a new way to increase awareness of their Instant Play games to people who already follow along on social media, so my idea was to create an interactive "touch-to-stop" GIF that would lead users to play their randomly selected game. Chances of landing on certain games were higher than others and we pushed games that the Kentucky Lottery was interested in driving more players to. Several of these GIFs were created as new additions were made to their collection of Instant Play games. Check out a demo of how it works below!
Beneficiary & Mobile App Videos
I created two animated videos using Adobe Illustrator and After Effects. One video was meant to inform viewers on how sales have benefited college students throughout Kentucky while the other video informed viewers on features of the Kentucky Lottery App. These videos were promoted across social media and at community events.