This project is a brand extension that reintroduces the Old Spice thick and rich shaving gel with the new "Steam" scent. It shows that I can work on package design in the round and work with legal copy. It also shows that I can visually represent a brand extension and still stay within existing brand guidelines. I was also charged with creating an advertisement and creating a tagline for the new product, so I came up with "Now you and your face can both be smooth for the ladies." These ads would be placed in underground subways in urban cities to draw the attention of single men that are going for a night out.