This a conceptual project that would be an update to the adopt an animal program at the Memphis Zoo. I came up with the new name, ZooPets, and designed the logo in an effort to make kids feel more connected to the animals that they are “adopting” and make them feel like the animal is their own. Then I designed landing page featuring my photography from a trip to the zoo as well as a page where children and their parents could browse the different animals that can be adopted and donate online. I also made social media posts featuring stories from people that have adopted. This project features my skills of logo design, web design, photography, creative strategy, and social media marketing.