Brand Analysis
As the Demand Generation Team Lead at Apptegy, I remotely led five graphic designers based in Monterrey, Mexico to produce custom brand analysis reports for school districts. Each analysis included metrics on ADA compliance, mobile accessibility, social media, search engine optimization, and logo consistency. After looking through the booklet, potential clients could walk away with actionable insights on how to improve their district's brand.
I was able to streamline what started out as a completely custom process into a scalable system which decreased production time from 3 days down to less than an hour each. To do this, I created a Google Form, Zapier automations, and an Indesign template to systematically collect information on each district’s brand and perform data merges. During our busiest time, the team was able to produce over 1,250 brand analyses over a 6 week period.
I was able to streamline what started out as a completely custom process into a scalable system which decreased production time from 3 days down to less than an hour each. To do this, I created a Google Form, Zapier automations, and an Indesign template to systematically collect information on each district’s brand and perform data merges. During our busiest time, the team was able to produce over 1,250 brand analyses over a 6 week period.
